Instagram is an amazing marketing tool that can foster familiarity and convert visitors into loyal patrons. Make sure that you are tapping this market and connecting with your target audience in your posts and profiles. For instance, there are some new ways to engage with Instagram users; Instagram is a powerful platform with applications that make it an effective and trendy marketing tactic.

Consider using these tips for engaging with Instagram users:

Countdowns

Instagram has launched countdown stickers to help build interest and curiosity surrounding a launch, event, or online campaign. Retailers, like you, can use these stickers in Instagram stories to alert followers of what you are promoting. Why not increase anticipation for what you are introducing or offering via Instagram? Build some excitement surrounding something new.

Live Questions

Another way that Instagram stickers are being used during live videos in a question style format. This allows you to receive and respond to questions, live, from your followers. This eliminates issues of miscommunication or timing by allowing followers to engage with you during real-time. This eliminates the need to frequently recap and repeat questions that you are responding to as those tuning in to your video late may not know what you are discussing as the sticker puts the question right out there for all to see, whenever they happen to plug-in.

If you are not using social media as a marketing tool for your business, brand, or product, then you are missing out on a great opportunity. Today’s successful companies recognize the power of social media, including Instagram. The new features being launched and lauded on this platform enhance the user experience while providing an additional chance for retailers or businesses to further pinpoint their target buyers and engage them. It is these marketing strategies that improve conversion rates and build a loyal consumer audience.