If you have a small business, then chances are you that having an effective marketing strategy is your bread and butter. Of course, effective marketing goes hand-in-hand with ranking high on Google. However, you are probably asking yourself, “How do we get our business website optimized for Google?” That’s a good question and one that could be the difference between you making a profit or not even covering your overhead. Here are some characteristics to keep in mind:

There is a big difference between your site being “Google-friendly” and your site being “Google-optimized.”

There are a lot of internet advertising companies these days that throw around the term “Google-friendly.” But is this the same as being “Google optimized?” In a word, no. Simply put, being “Google friendly” just means that someone submitted your site map on your behalf to Google. The one that it doesn’t mean is that your site is actually being RANKED on Google. That is an entirely different endeavor altogether. Indeed, there are several different strategies you must employ in order to ensure you have a Google optimized site.

Know the difference between Google indexing and Google ranking. 

Although on the surface it might seem like these two things are very similar, they are actually quite different. First of all, indexing means that Google can properly identify your content and keep a record of it. Essentially, it’s kind of like an old-style library card catalog, but it’s managed by Google and it’s for the internet. Of course, a website must be built properly for it to be cataloged effectively. 

Of course, engaging in Google ranking is a bit more involved. You usually have to provide a solid experience to the readers of your website. Naturally, this isn’t done overnight. You will need to consistently give your readers relevant information regarding what they are searching for. If you not only cover the bases for laptops and desktops but also for cell phone viewing, you will be more likely to rank highly in Google. 

What characteristics do you need to make your site optimized for ranking on Google? 

For many, this question is a head-scratcher, but it doesn’t have to be that way. The key is to realize that this is a claim that many website engineers have a tendency to make, but it is one that is much harder to deliver on than it looks. Don’t let anyone tell you otherwise; there are no shortcuts to a website becoming optimized over Google. Here are some of the concepts you must keep in mind: 

They have a full awareness of the top web search terms.

A website that is fully optimized for Google will always have SEO at the forefront of their strategy. They will not only understand the profile of your website’s ideal customer, but they will also be fully aware of what type of search terms and phrases they are putting into that box. Even if the search term doesn’t make full grammatical sense, a website fully optimized for Google will do its best to include that phrase somewhere in their copy. (find a link to add here) 

They keep particular keywords in mind.

A site that is effectively optimized for Google will keep keywords in mind. They will not only have them tagged effectively, but they will also have them naturally place in the copy as well. Using Google Analytics for this is a good thing to keep in mind as well. 

A Google-optimized site will be filled with internal keywords.

Finally, in order to have your site fully optimized for Google, you should have some internal keywords included in the copy. Such things as ensuring that Google knows that the keywords on your site relate to each other, allowing for visitors to believe that your site is the best and preventing them from going back to Google to look for a different business, and making sure that Google has the easiest time possible crawling across your site.

If you keep these tips in mind, you are sure to have a full, Google-optimized site, and you can count on having more business as well!