It doesn’t matter what type of business you are involved in, chances are the first thing a potential client will see is your website? Is your web design up to speed? If not, then the first thing you should analyze would be your website ROI. Like anything else, website ROI is based not only on the initial cost but also on the results the website redesign brings for your business or organization. Let’s take a look at the cost and results of a solid ROI:
Website design pricing can run the gamut. You would be surprised at all of the options out there. A do-it-yourself web design job would be free, but unless you have an individual on your team who is experienced in web design the adage “you get what you pay for” must be considered. On the other end of the spectrum, some corporations will have web design projects that will even cost them millions.
Most of the time the usual range will be from $1,000 (the going rate for a freelance web design professional) to $100,000 (the price of a well-respected web development firm). It depends on what you want for your website and of course what your budget for web design is as well.
Luckily, determining the price of a website design job is fairly straightforward. All that it entails would be just the total amount of time devoted to creating it. The raw materials for your new website are simply just pixels and code, and these items are not “purchased” per se. The cost of your website is simply based on the time spent on design, communication, and programming.
TOTAL HOURS X HOURLY RATE = PROJECT FEE
The writing, images, and other design aspects of your company’s new website are going to take time, whatever option you might choose.
Some of the major const considerations would be the following:
- Oversight of the Project and Communication: This requires coordination of all of the people who will be giving feedback or approval regarding the construction of the new website design. This also involves the appointment of a qualified project manager.
- Design: Managers should consider whether the type of design will be with an established brand or something brand new. Is a non-traditional template going to be utilized?
- Programming: Does the site possess any standard features? On the other hand, does the site have any custom features? Does the site have many complex functionalities?
- Team: Are skilled specialists involved in this team? Do they have enough experience for a website design project of this size?
- Content: How large is this site? Is there going to be some new writing required for this redesign? This could mean lower content expenses, but the other question is this: what about whether there is any photography or video production required?
- CMS Platform: Believe it or not, the Content Management System (CMS) isn’t as big a factor as one might think. Moreover, another common misconception is that WordPress sites are cheaper and tackier. This isn’t necessarily so either. Yes, WordPress is used for smaller sites a lot. However, WordPress is also popular with larger and more complicated sites such as CNN as well.
Another potential surprising development is that the results from these efforts can often vary. No, the results of a web redesign plan are not always positive. There are even times where your website ROI could even be underwater and in the negative column. Unfortunately, this means that the site is not producing any results. Thus, you have a site operating at a loss on your hands. Of course, at the other end of the spectrum, a solid website redesign plan can lead to an ROI that is ten million dollars or more, especially when they partner with lead generation sites or e-commerce sites.
When it comes to determining ROI for your website design project, many factors come into play. Consider the following:
1. Initial website creation costs
The first thing we must take into account would be the cost to create or re-create the website. Aa we have noted previously, these costs can have tremendous variations. One of the main templates for the ROI would be in determining how much was spent designing the site.
2. Website maintenance costs
The good news here is that some of the post-launch expenses will be fairly reasonable. Hosting costs usually won’t break the bank, for example. However, it takes time to market your website, and that doesn’t include the money invested in advertising costs either.
3. Your website traffic
The bottom line for any website’s success will always be the number of visitors they receive. However, it’s important to make sure your website has been designed to be search engine friendly. Moreover, it’s also important to note that the best web design in the world won’t even remotely improve your traffic as much as a good marketing plan will.
4. The conversion rate
The conversion rate is defined as the percentage of visitors who take action on your site, either through making a purchase, signing up for a free trial, or becoming a leader in some way. This is one of the areas where web design can make your site stand out and can lead to more conversions and more business for you! If you make sure that your website is designed for your users, it will help you get more conversions…
5. The lifespan of the website
How long is your website going to last? Would you rather have a website with a design that will last for five years or a website design that will only last two years? Hint: the website that lasts for five years is going to be making you money for much longer than the one that will need to be updated in two years!
The good news is that several handy formulas will help you calculate the ROI of your website.
When it comes to dollars and cents…
The costs and results of website ROI are all over the place. The market is very challenging for the buyer simply because stories abound of those who have been burned. It isn’t hard to do a Google search and find a litany of web design complaints.
However, if you do your web design right, your ROI will increase so tremendously that you will have a hard time keeping up with the demand!
Of course, you need to be aware that website design is not a service that you should scrimp on. If you are looking at two web design firms, and one is charging $20,000 and $30,000, it almost seems like a no-brainer to go with the cheaper firm. However, you get what you pay for. Going with the more expensive company might more than pay for itself in the future.