Generally, the term analytics is used in the proper context by marketers. However, it’s sometimes used as a catchall term by others. Marketing professionals, however, understand the importance of making sure a web analytics component is set up and monitored...
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While factors like uptime, speed, and security are important to a website, another often-overlooked performance measurement is extremely consequential as well. That measurement is your website’s bounce rate. This article looks at what a bounce rate is, why it is...
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The cannabis industry is booming, with an estimated $15 billion expected to be generated by 2020. However, some retailers find it cumbersome to penetrate the market. This may occur due to poor marketing strategies. Remember, online platforms such as Google...
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Word of mouth is the most successful form of marketing available. It provides companies with an invaluable brand and product awareness. With so much time and money being spent on social media, the use of influencers allows companies to take...
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With so many businesses advertising on social media, you need a smart strategy to stand out from the noise and make conversions. Follow these seven tips to create Facebook ads that work. 1. Choose Bright, Eye-Catching Images You want your...
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It doesn’t matter what type of business you are involved in, chances are the first thing a potential client will see is your website? Is your web design up to speed? If not, then the first thing you should analyze...
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In this modern digital era, it’s relatively easy for a business to build a website. However, creating a web presence for your company is only the first step. You need to use search engine optimization, or SEO, to enable your...
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More than 30 states now allow some form of cannabis, whether it’s for medical or recreational use, and it’s likely this number will grow. However, some institutions are slow to adapt to these changing laws and public acceptance. The federal...
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It is very likely that no business executive ever said, “I’m going to shrink my business to success.” No, growth is a driver and enabler. Growth is important to the emotional environment and commitment of employees, stockholders, and financial partners....
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For busy entrepreneurs, time always seems to be in short supply. This makes the efficient use of the time available to you each day a top priority. Here are some time-management tips that can help you boost your productivity. Plan...
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