Word of mouth is the most successful form of marketing available. It provides companies with an invaluable brand and product awareness. With so much time and money being spent on social media, the use of influencers allows companies to take...
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With so many businesses advertising on social media, you need a smart strategy to stand out from the noise and make conversions. Follow these seven tips to create Facebook ads that work. 1. Choose Bright, Eye-Catching Images You want your...
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It doesn’t matter what type of business you are involved in, chances are the first thing a potential client will see is your website? Is your web design up to speed? If not, then the first thing you should analyze...
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In this modern digital era, it’s relatively easy for a business to build a website. However, creating a web presence for your company is only the first step. You need to use search engine optimization, or SEO, to enable your...
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More than 30 states now allow some form of cannabis, whether it’s for medical or recreational use, and it’s likely this number will grow. However, some institutions are slow to adapt to these changing laws and public acceptance. The federal...
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It is very likely that no business executive ever said, “I’m going to shrink my business to success.” No, growth is a driver and enabler. Growth is important to the emotional environment and commitment of employees, stockholders, and financial partners....
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For busy entrepreneurs, time always seems to be in short supply. This makes the efficient use of the time available to you each day a top priority. Here are some time-management tips that can help you boost your productivity. Plan...
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One of the biggest questions in social media marketing circles these days is “when should I publish?” The answer, which probably helps explain some of the mystery, is complicated and really comes down to your resources, your business, and your...
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Content might be king, but if your audience doesn’t share your content, you might not even have an online presence. It’s no longer simply about likes and follows. It’s about online engagement. If you’re trying to keep your audience engaged...
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Social media marketing can really give your business a boost, but you have to use social media responsibly. You can’t just create posts to sell your product, because that will turn your customers off. Here are eight suggestions to get...
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