With a little overview of the mechanics, just about anyone can potentially be asked to take care of their company’s Instagram channel. This social network is popular because it lets businesses share photos of their products and services, engage directly...
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If you want a business or brand to thrive into the next decade, you must appeal to generation z. Generation Z encompasses the population that is born between 1995-2015, and reports show that this demographic will influence over $140 billion...
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If you have a small business, then chances are you that having an effective marketing strategy is your bread and butter. Of course, effective marketing goes hand-in-hand with ranking high on Google. However, you are probably asking yourself, “How do...
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Posting content on YouTube provides a dynamic addition to almost any marketing strategy. The key to success on this popular platform is steady and voluminous output. If you want to gain a substantial audience of regular viewers, you must release...
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Boost your business or brand with social media, specifically, with Instagram. Instagram is hot right now with an estimated one-billion regular monthly users. Use the following tips to get the most from your Instagram exposure. Interact and Engage Take the...
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Generally, the term analytics is used in the proper context by marketers. However, it’s sometimes used as a catchall term by others. Marketing professionals, however, understand the importance of making sure a web analytics component is set up and monitored...
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While factors like uptime, speed, and security are important to a website, another often-overlooked performance measurement is extremely consequential as well. That measurement is your website’s bounce rate. This article looks at what a bounce rate is, why it is...
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The cannabis industry is booming, with an estimated $15 billion expected to be generated by 2020. However, some retailers find it cumbersome to penetrate the market. This may occur due to poor marketing strategies. Remember, online platforms such as Google...
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Word of mouth is the most successful form of marketing available. It provides companies with an invaluable brand and product awareness. With so much time and money being spent on social media, the use of influencers allows companies to take...
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With so many businesses advertising on social media, you need a smart strategy to stand out from the noise and make conversions. Follow these seven tips to create Facebook ads that work. 1. Choose Bright, Eye-Catching Images You want your...
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